Step into The Break and make your outdoor brand more approachable through our bicycle- and ski-focused tradeshows. Hosted in convenient, easy-to-access locations, our events give your brand a strong and authentic voice right when it needs to be heard. Add efficiency and impact to your product presentation and sell-in process with The Break Tradeshow Series.
Our trade shows are designed to give your buyers direct access to the categories and products that matter most. These events showcase the very best offerings from suppliers, allowing retailers to see, touch, and experience products first-hand.
Attendees also have the chance to test products on-site—Winter Break takes place just steps from a chairlift, with skiing included for retail owners and buyers, while Summer Break offers on-bike experiences conveniently located near the venue to complement the product showcase.
We believe the best learning happens through connection. Our events create space for social interaction, camaraderie, and peer-to-peer learning. Retailers can share what’s working, what’s not, and take valuable insights back to optimize their business.
Hands-on product testing
Experience products in real-world conditions to confidently select items for your store.
Category-focused showcases
See the latest and most relevant products that match your buyers’ needs.
Peer networking opportunities
Connect with other retailers, share strategies, and learn from top-performing stores.
On-site expert guidance
Gain insights from suppliers and industry professionals to make informed buying decisions.
Practical business takeaways
Learn trends, merchandising strategies, and best practices to improve store performance.
Immersive experiences
Skiing, biking, and demo rides create memorable experiences that enhance understanding of products.
Market growth support
Take insights back to your store to drive sales, customer engagement, and market share.
Ultimately, our shows are designed to help every attending retailer succeed—through hands-on experiences, expert guidance, and meaningful connections that drive growth in the Ontario marketplace.
Summer Break
Hosted in Toronto early July, The Summer Show brings together the cycling industry’s top brands, and retailers for two days of connection, discovery, and hands-on experience. Conveniently located and designed to foster meaningful engagement, The Summer Show is the must-attend event for anyone looking to elevate their presence in Ontario’s evolving cycling market.
Hosted in Toronto early July, The Summer Show brings together the cycling industry’s top brands, and retailers for two days of connection, discovery, and hands-on experience. Conveniently located and designed to foster meaningful engagement, The Summer Show is the must-attend event for anyone looking to elevate their presence in Ontario’s evolving cycling market.
Winter Break
Held during the third week of January to ensure prime testing conditions for the ski industry’s latest innovations, The Winter Show takes place in the heart of Ontario’s premier ski destination. Featuring 6,000 square feet of indoor presentation space and two full days of on-snow testing, this annual event unites the entire ski community to discover what’s new, connect with industry peers, and celebrate the season’s success.
Held during the third week of January to ensure prime testing conditions for the ski industry’s latest innovations, The Winter Show takes place in the heart of Ontario’s premier ski destination. Featuring 6,000 square feet of indoor presentation space and two full days of on-snow testing, this annual event unites the entire ski community to discover what’s new, connect with industry peers, and celebrate the season’s success.
Events we support
