Every market has unique needs—our regional team ensures your brand meets customers where they want to be met. Beyond managing multiple sell-in cycles and just-in-time procurement, we stay focused on sell-through success. Our team supports retailers through training, events, incentive programs, and consistent, meaningful engagement—keeping your brand top of mind and performing at its best in the Ontario retail landscape.
QBP
Quality Bicycle Products (QBP) out of Minneapolis is one of the most dialed-in distribution and brand partners in the industry — independent, community-driven, and relentlessly focused on supporting retailers with depth, reliability, and real service. They’re the backbone behind brands that actually move the needle, and they operate with a level of professionalism and culture that feels genuinely rider-first. In short: they make it easier for shops (and people like us) to do good work, grow business, and keep bikes rolling.
Continental Tires
Continental is recognized for high-performance tires across road, mountain, gravel, and urban categories. Built with advanced compounds like Black Chili and PureGrip, their tires deliver superior grip, durability, and rolling efficiency, giving riders confidence and control in any terrain or condition.
Salsa
Salsa makes adventure-focused bikes for gravel, bikepacking, and trail riding. Driven by their “adventure by bike” ethos, Salsa designs are versatile, durable, and innovative—built for riders who want to explore farther and push boundaries.
Cube Bikes
Cube is a German-engineered brand offering mountain, road, urban, and e-bikes that combine precision engineering with advanced technology. Trusted globally since 1993, Cube delivers performance and value, now available in over 60 countries.
Surly
builds bikes for real riders—practical, durable, and endlessly repairable. Their custom-butted steel frames provide the unmistakable smooth “Surly Ride,” designed to last far beyond the latest trends and give riders long-term enjoyment.
Teravail
Teravail creates tires purpose-built for gravel, mountain, and bikepacking adventures. Founded in 2015, they combine real-world testing with smart design to deliver durable, confidence-boosting performance on any terrain.
MET
MET Helmets – Engineered for riders who actually ride. Every model offered in Canada comes equipped with MIPS for added rotational-impact protection, paired with MET’s signature lightweight construction and clean design. Expect real-world ventilation, pro-level performance, and a fit that disappears the moment you roll out. Trusted by pros, built for everyday riders, and dialed with the premium safety and finish you actually want on your head for hours.
Kuat
Küat builds racks that make getting to the ride as good as the ride itself. Thoughtfully engineered, beautifully designed, and built to handle real mileage, their carriers are trusted by riders who want transport gear that works flawlessly every time. Küat strikes that perfect balance of function and style — smart features, solid construction, and a premium feel that fits right in with our commitment to quality and products that support the riding community at every turn.
Park Tool
Park Tool is the gold standard for anyone who works on bikes — from home mechanics dialing in their setup to pro shops keeping the community rolling. Their tools are built to last, designed with intention, and trusted by the people who turn wrenches every day. Park Tool aligns with what we believe in: reliable gear that supports riders, strengthens shops, and keeps bikes on the road and trail where they belong.
Feedback Sports
Feedback Sports delivers the kind of smart, well-built equipment that makes working on bikes easier. From pro-level repair stands to precise tools and storage solutions, everything they make is designed to support cyclists and the shops that keep them moving. Their gear is dependable, intuitive, and built for daily use — a perfect match for our focus on quality, community, and products that truly elevate the riding experience.
FiveTen
Five Ten brings purpose-built performance to riders who push the limits. From grippy, confidence-inspiring shoes to durable gear made for everyday abuse, they deliver products that help riders stay locked in and fully focused on the ride. Their approach lines up perfectly with what we value — gear that works hard, supports progression, and keeps riders stoked to get out on the trails.
Past Partnerships
- Atomic 2018-2023
- Salomon 2011
- Nordica 2012
- Giro 2013-2018
- GoPro 2013-2018
- Camelbak 2013-2018
- Blackburn 2013-2018
- Fox tail 2013-2018
- We The People 2013-2018