We’re fired up to introduce RUX — a Canadian brand out of Squamish, BC building purpose-driven gear systems designed to keep equipment packed, protected, and ready to go when it’s time to move. Whether your customers are heading to the trailhead, ski hill, cottage, campsite, grocery run, or weekend road trip, RUX helps eliminate the scramble and keeps essentials organized and deployable.

RUX is engineered around a simple but powerful idea: gear should stay organized between adventures — not scattered across bins, bags, and trunks. Their modular system approach helps users store, transport, and access equipment in a clean, repeatable, highly functional way so the right gear shows up at the right place, every time.

The RUX 25L Cooler and RUX Tote Bags bring structured, technical design to everyday carry and adventure logistics.

  • Structured builds that hold shape and load easily
  • Durable, weather-resistant materials
  • Stackable, vehicle-friendly footprint
  • Fast access at the trailhead, hill, or roadside
  • Ideal for food, layers, tools, ride gear, and day-trip essentials

These products bridge daily use and outdoor adventure — equally useful for ski days, bike missions, paddling trips, cottage weekends, and family vehicle packing.

RUX’s accessory system adds serious utility and flexibility. Smart attachment and tie-down options make it easy to secure and transport gear across platforms:

  • Bike racks and cargo carriers
  • ATV and sled decks
  • Roof racks and roof boxes
  • Vans and RV storage systems
  • Truck beds and trailers

The result is secure transport, faster packing, and better gear protection — with a cleaner, more repeatable system your customers will quickly come to rely on.

We’re building the RUX retail network with specialty partners who want to offer customers the most functional and durable way to move their gear. Supporting that is a competitive retail sales program designed to keep your assortment fresh and your margins strong:

RUX's sales program is built to help shops keep inventory looking new throughout the season while keeping stock turns and profitability high.

If you’re interested in adding RUX to your assortment and presenting your customers with a smarter, more functional way to organize and move their gear — reach out for program details, sell sheets, and opening order options. We’d welcome the chance to walk you through the line and build a launch plan

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